Who’s Coaching the Coach?

AI has put a coach in front of every manager, every day. As new tools flood the workplace, one question is going unanswered: what is the AI actually coaching from? 

Most AI coaching runs on a general model trained on the internet and built to be agreeable. It doesn’t know your team. It can tell a manager what usually works, not what works here. 

And it’s likely already in your organisation, whether you chose it or not. 

This briefing brings together TMS Global research and current evidence from the ICF, Gallup, Gartner and the APA: what effective AI coaching actually requires, why independent bodies are raising concerns, and what a credible foundation looks like. 

If you’re evaluating AI coaching, read this before you decide. 

Meet us at the AHRI National Convention, booth 29, to see what coaching from validated team data looks like.